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malawi flag

Social media users
in Malawi

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Malawi

Malawi flag
Facebook users in Malawi
2025
2 645 500
38.4%
women
61.6%
men
 
 
13-17
n/a
15.6%
24.5%
18-24
40%
13.8%
21.1%
25-34
34.9%
5%
8.6%
35-44
13.6%
1.8%
3.9%
45-54
5.6%
0.6%
1.4%
55-64
2%
1.6%
2.2%
65+
3.8%

There were 2 645 500 Facebook users in Malawi in September 2025, which accounted for 10.8% of its entire population.

The majority of them were men - 61.6%.

People aged 18 to 24 were the largest user group (1 059 500).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 648 100.

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Instagram users in Malawi

Malawi flag
Instagram users in Malawi
2025
190 000
39.2%
women
60.8%
men
 
 
13-17
n/a
17.6%
26.6%
18-24
44.2%
13.3%
21.3%
25-34
34.6%
3.7%
6.6%
35-44
10.4%
1.4%
2.5%
45-54
3.9%
0.7%
0.9%
55-64
1.6%
2.5%
2.8%
65+
5.3%

There were 190 000 Instagram users in Malawi in September 2025, which accounted for 0.8% of its entire population.

The majority of them were men - 60.8%.

People aged 18 to 24 were the largest user group (84 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 50 500.

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Messenger users in Malawi

Malawi flag
Messenger users in Malawi
2025
2 480 700
38.3%
women
61.7%
men
 
 
13-17
n/a
15.3%
24.3%
18-24
39.6%
14%
21.2%
25-34
35.1%
5%
8.7%
35-44
13.7%
1.8%
3.9%
45-54
5.6%
0.6%
1.4%
55-64
2%
1.7%
2.2%
65+
3.9%

There were 2 480 700 Messenger users in Malawi in September 2025, which accounted for 10.1% of its entire population.

The majority of them were men - 61.7%.

People aged 18 to 24 were the largest user group (982 700).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 603 700.

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Linkedin users in Malawi

Malawi flag
Linkedin users in Malawi
2025
416 600
40.8%
18-24
40.8%
43.2%
25-34
43.2%
15.1%
35-54
15.1%
0.9%
55+
0.9%

There were 416 600 Linkedin users in Malawi in September 2025, which accounted for 1.7% of its entire population.

People aged 25 to 34 were the largest user group (180 000).

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